
Ads Are Moving Into AI Assistants, and Martech Is Scrambling
AI assistants are becoming ad placements and transaction surfaces. New martech releases show the market shifting to agen
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AI assistants are becoming ad placements and transaction surfaces. New martech releases show the market shifting to agen

Two-thirds of ad buyers now say agentic AI is their top focus for ad buying. Seventy-three percent are prioritizing cont

Meta's July through August auction restructure affected campaigns using Advantage+ and broad targeting. Some campaigns a
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